Yann Dalibot, Soöruz Co-creator and Director

In this new episode, Inside EuroSIMA welcomes Yann Dalibot, co-founder of Soöruz.

In just under 20 years, the Charente-Maritime-based brand has managed to establish itself in the European boardsports market and even rattle the leaders, in particular in the neoprene segment, which now represents 80% of their business.

Having always placed innovation and eco-design at the heart of their product development, Soöruz has massively invested in R&D and even created new materials like Oysterprene, made from oyster shells.

In this podcast, Yann Dalibot tells us about how the brand started and grew, from selling T-shirts at local outdoor markets to its rapid growth, partly thanks to the fact that they themselves ride, whether it’s surfing, windsurfing or skateboarding.

Soöruz is one of the rare French boardsports brands to have made it from outside the Aquitaine arc. As he explains in the interviw, Yann has always seen this geographical location that Yann has always seen as a strength. He also discusses how the company managed to anticipate the financial crisis and change its model before everyone else, among other things by selling its big-city flagship stores in favour of core shops and online sales.

In terms of marketing, the brand has also made some significant home-runs, like sponsoring the Lacanau Pro for over ten years or having a World Tour surfer on their team (Glenn Hall). The current team, which reaches over several sports, also illustrates how representation is a key value for the brand.

Already 27 countries, Soöruz is now looking to establish a foothold in the USA. It’s a new chapter in their story, which clearly shows the unapologetic ambitions of the brand, which Yann Dalibot will detail for us in the show.

[LAST NEWS] SOÖRUZ WINS EUROSIMA’S CALL FOR INNOVATION PROJECTS FOR THE SECOND TIME! For the second time, Soöruz© has established itself as a benchmark player in sustainable innovation in our industry by winning theEuroSIMA 2024 Innovation AAP. Already a winner in 2020 for its Oysterprene™ neoprene wetsuits, an alternative to traditional neoprene, the La Rochelle-based brand confirms its pioneering status with a large-scale wetsuit recycling project. Soöruz thus becomes the first company to win this prestigious award twice, underlining its ongoing commitment to innovation and eco-responsibility.

Enjoy the ride