Michel HOFF, AUPA HOFF DISTRIBUTION Founder and a founding member of EUROSIMA
For this episode we are thrilled to welcome a pillar of the European boardsports industry and a founding member of Eurosima : Michel Hoff.
As the exclusive distributor for Morey Boogie back in the day and a key retailer for boardsports in the 90’s and 2000’s, it is partly thanks to Michel Hoff that Europe saw the introduction and eventually the huge success of bodyboarding as a sport. But that is only one of many accomplishments this trend-setter has gifted the industry. Some examples of what a key player he’s been for the industry include importing and selling brands like SexWax, Reef or technologies such as SurfTech, as well as a number of other successful business endeavors.