His passion for kitesurfing was born when he saw a surfer being pulled by a kite in Hawaii. That moment was true revelation for Martial Camblong, who is dedicated to developing the sport and who works towards making it accessible to as many people as possible. In 2005, his dream took flight when he created the kitesurf brand GENETRIX with a friend. It was a daring bet, but one that paid off since their innovations were taken up by the biggest players in the industry.