Joost Grootswagers got into board-riding culture when he was very young. Starting out with skateboarding, he then moved on to snowboarding. As a student in university, he admits that he spent more time on the slopes than in class. Since then and throughout his entire career, he has skilfully combined living out his passion with taking on new challenges.
On a trip to Australia to learn how to make wetsuits, Nicholas Lartizien discovered the king of sports: surfing. From then on, it would become a lifelong passion. A passion that would take him to Hossegor, where he helped kick off two of the leading and legendary boardsport brands and eventually lead him to take over as head of the European branch for the global leader in surfing accessories. A life led surfing both waves and opportunities.
His passion for kitesurfing was born when he saw a surfer being pulled by a kite in Hawaii. That moment was true revelation for Martial Camblong, who is dedicated to developing the sport and who works towards making it accessible to as many people as possible. In 2005, his dream took flight when he created the kitesurf brand GENETRIX with a friend. It was a daring bet, but one that paid off since their innovations were taken up by the biggest players in the industry.
When Stephen Bell, aka “Belly” arrived in Hossegor at 20 years old, he had no way of knowing what an incredible adventure the surfing industry had in store for him. Originally from Torquay in south-western Australia, he came to France because Harry Hodge asked him to come shape surfboards for Quiksilver. It was the beginning of an amazing experience alongside Kelly Slater that would take him to the most incredible surf spots around the world, a life which he is still pursuing today, coaching Leonardo Fioravanti.
Though Momal and Erwann had met as teenagers surfing on the Basque coast, it was only years later, after Momal had had a career as editor in chief for the boardsports magazine Beach Brother and Erwann had created the cultural magazine Redux that the two decided to launch Hotdogger, a surfing lifestyle magazine.
An entrepreneur, a visionary and counter-current thinker, Philippe Barre invested his entire fortune in the Darwin ecosystem project in Bordeaux. It is a unique location with 20 000m2 dedicated to eco-creative activities with a business incubator, co-working space, an organic restaurant, an urban farm, a nautical club and much more.
Originally from Hossegor, Liora is a talented 26-year old photographer. After starting out and finding success in Paris, she eventually decided to come home and launch Baignade Studio and specialize in product photography.