Clément Maulavé and Mathieu Couacault are two surfers who created Hopaal, an apparel company that is trying to have the tiniest footprint possible. Relying on their first success of their “sweater of the future” manufactured from 100% recycled materials, they have recently left Olatu in Anglet to open their first shop in Biarritz, a few hundred meters from the Grande Plage. Truly committed surfers Creating out of what already exists, not digging into resources, which we are constantly reminded how finite they are, not living off credit and avoiding consequences for future generations, not endangering our environment, being clean, working locally, differently. All these positive mottos imply a change in models and require working habits. That and more is what drive the two founders of Hopaal. They are fully committed to the ocean because they love spending time in it and are fully aware that it is high time we started taking action. Their solution is to recycle existing fabric and materials to manufacture their collections. Whether it is plastic collected at sea, production scraps, …
Tom Kay is a British surfer who is used to the extreme conditions in the North Atlantic waters. Unable to find the appropriate technical clothes for cold water surfing, he eventually decided to design and make them himself. That’s how, in a little flat above a surf shop in 2003, the surfwear brand Finisterre was born, with the objective of providing quality products that respect both the environment and peolple.
His strong accent and large smile leave no doubt about it, he’s a local. Originally from Parempuyre in the Médoc, Thierry’s passion for the ocean and surfing eventually led him to settle in Hossegor. From his years as an elite swimmer, he learned all about willpower and discipline. When as a kid, you grow up swimming in a 25 meter tiled pool with the objective of an Olympic medal, suddenly the ocean becomes an environment without boundaries representing both freedom and adventure.
Romain was 20 years old when he left his home in Lyon to go study on the basque coast and live out his passion for surfing. While in graduate school, he met Matthieu with whom in 2008 he created Lastage, an eco-friendly boardshorts brand that aims to change mentalities.
An entrepreneur, a visionary and counter-current thinker, Philippe Barre invested his entire fortune in the Darwin ecosystem project in Bordeaux. It is a unique location with 20 000m2 dedicated to eco-creative activities with a business incubator, co-working space, an organic restaurant, an urban farm, a nautical club and much more.