You simply can’t have a conversation about the last few years at Boardriders without mentioning the name Emily SOUVRAS. After joining the group in 2014 in products, Emily rose the corporate ladder step by step to eventually reach the position of Global Brand General Manager for Roxy –  in short, the biggest key position for the brand. As she is now starting to write a new page in her career at Boardriders, we thought the timing was perfect to sit down and have a chat.