All posts tagged: environment

Julien DURANT, Co-founder of Picture Organic Clothing

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The story of the brand Picture, created in 2008, is intimately tied to a genuine passion that Julien Durant and two of his buddies have for skateboarding, snowboarding and surfing. The brand, whose name was chosen somewhat by chance based on something off a snowboard DVD cover, was the result of a shared desire to create something different from what was out there, at the time. Their committed positioning, based on eco-designed products and unique graphics, quickly got people talking about the brand and enabled them to take a seat in the market, alongside the big players.

Yann Dalibot, Soöruz Co-creator and Director

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In this new episode, Inside EuroSIMA welcomes Yann Dalibot, co-founder of Soöruz. In just under 20 years, the Charente-Maritime-based brand has managed to establish itself in the European boardsports market and even rattle the leaders, in particular in the neoprene segment, which now represents 80% of their business. Having always placed innovation and eco-design at the heart of their product development, Soöruz has massively invested in R&D and even created new materials like Oysterprene, made from oyster shells. In this podcast, Yann Dalibot tells us about how the brand started and grew, from selling T-shirts at local outdoor markets to its rapid growth, partly thanks to the fact that they themselves ride, whether it’s surfing, windsurfing or skateboarding. Soöruz is one of the rare French boardsports brands to have made it from outside the Aquitaine arc. As he explains in the interviw, Yann has always seen this geographical location that Yann has always seen as a strength. He also discusses how the company managed to anticipate the financial crisis and change its model before everyone …

NICHOLAS LARTIZIEN – SURF HARDWARE

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On a trip to Australia to learn how to make wetsuits, Nicholas Lartizien discovered the king of sports: surfing. From then on, it would become a lifelong passion. A passion that would take him to Hossegor, where he helped kick off two of the leading and legendary boardsport brands and eventually lead him to take over as head of the European branch for the global leader in surfing accessories. A life led surfing both waves and opportunities.

GABRIEL DAVIES – PATAGONIA

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Originally from Tynemouth in the North-East of England, Gabe Davies is one of those intrepid adventurers to have braved the cold northern waters. While his school buddies were all going crazy over football, Gabe dreamt of becoming a pro surfer. Thanks to his parents’ support and his own dedication, he gradually made a name for himself early on and was spotted by Quiksilver, a brand he would spend 20 years working with. A fervent environmentalist to the core, in 2013, he joined Patagonia, where he found a true calling.

CLÉMENT MAULAVÉ AND MATHIEU COUACAULT – HOPAAL

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Clément Maulavé and Mathieu Couacault are two surfers who created Hopaal, an apparel company that is trying to have the tiniest footprint possible. Relying on their first success of their “sweater of the future” manufactured from 100% recycled materials, they have recently left Olatu in Anglet to open their first shop in Biarritz, a few hundred meters from the Grande Plage. Truly committed surfers Creating out of what already exists, not digging into resources, which we are constantly reminded how finite they are, not living off credit and avoiding consequences for future generations, not endangering our environment, being clean, working locally, differently. All these positive mottos imply a change in models and require working habits. That and more is what drive the two founders of Hopaal. They are fully committed to the ocean because they love spending time in it and are fully aware that it is high time we started taking action. Their solution is to recycle existing fabric and materials to manufacture their collections. Whether it is plastic collected at sea, production scraps, …

TOM KAY – FINISTERRE

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Tom Kay is a British surfer who is used to the extreme conditions in the North Atlantic waters. Unable to find the appropriate technical clothes for cold water surfing, he eventually decided to design and make them himself. That’s how, in a little flat above a surf shop in 2003, the surfwear brand Finisterre was born, with the objective of providing quality products that respect both the environment and peolple.