In this new episode, Inside EuroSIMA welcomes Yann Dalibot, co-founder of Soöruz. In just under 20 years, the Charente-Maritime-based brand has managed to establish itself in the European boardsports market and even rattle the leaders, in particular in the neoprene segment, which now represents 80% of their business. Having always placed innovation and eco-design at the heart of their product development, Soöruz has massively invested in R&D and even created new materials like Oysterprene, made from oyster shells. In this podcast, Yann Dalibot tells us about how the brand started and grew, from selling T-shirts at local outdoor markets to its rapid growth, partly thanks to the fact that they themselves ride, whether it’s surfing, windsurfing or skateboarding. Soöruz is one of the rare French boardsports brands to have made it from outside the Aquitaine arc. As he explains in the interviw, Yann has always seen this geographical location that Yann has always seen as a strength. He also discusses how the company managed to anticipate the financial crisis and change its model before everyone …