All posts tagged: sustainability

Julien DURANT, Co-founder of Picture Organic Clothing

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The story of the brand Picture, created in 2008, is intimately tied to a genuine passion that Julien Durant and two of his buddies have for skateboarding, snowboarding and surfing. The brand, whose name was chosen somewhat by chance based on something off a snowboard DVD cover, was the result of a shared desire to create something different from what was out there, at the time. Their committed positioning, based on eco-designed products and unique graphics, quickly got people talking about the brand and enabled them to take a seat in the market, alongside the big players.

Jean Kress, Boardriders Sustainability Director EMEA

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Jean Kress is a genuine creative spirit, who has been infusing his talent and inspiration as a designer into the European surfing industry for the past 30 years. Before settling in the Landes in 1994, Jean worked for the most prestigious haute-couture names in Paris: Chanel, Lanvin, Guy Laroche or even Dior. His immersion in the 80’s and 90’s in Paris, the fashion capital of the world, nurtured his passion and gave him limitless creativity.

GABRIEL DAVIES – PATAGONIA

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Originally from Tynemouth in the North-East of England, Gabe Davies is one of those intrepid adventurers to have braved the cold northern waters. While his school buddies were all going crazy over football, Gabe dreamt of becoming a pro surfer. Thanks to his parents’ support and his own dedication, he gradually made a name for himself early on and was spotted by Quiksilver, a brand he would spend 20 years working with. A fervent environmentalist to the core, in 2013, he joined Patagonia, where he found a true calling.

CLÉMENT MAULAVÉ AND MATHIEU COUACAULT – HOPAAL

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Clément Maulavé and Mathieu Couacault are two surfers who created Hopaal, an apparel company that is trying to have the tiniest footprint possible. Relying on their first success of their “sweater of the future” manufactured from 100% recycled materials, they have recently left Olatu in Anglet to open their first shop in Biarritz, a few hundred meters from the Grande Plage. Truly committed surfers Creating out of what already exists, not digging into resources, which we are constantly reminded how finite they are, not living off credit and avoiding consequences for future generations, not endangering our environment, being clean, working locally, differently. All these positive mottos imply a change in models and require working habits. That and more is what drive the two founders of Hopaal. They are fully committed to the ocean because they love spending time in it and are fully aware that it is high time we started taking action. Their solution is to recycle existing fabric and materials to manufacture their collections. Whether it is plastic collected at sea, production scraps, …